How did Kooyrigs start?

On Instagram.

We were known as the pink feminist space for Armenians to connect, share, and build community. We hosted forums on taboo topics, featured Armenian artists & business owners, fundraised for local NGOs, and posted a wide variety of multimedia content. It quickly grew into a community of like-minded Armenians around the world.

Our first humanitarian project began in Lebanon, providing relief after the Beirut blast through our “Period Kits for Lebanon” initiative. Soon after, the war in Artsakh called us into action. What followed is a variety of humanitarian and community initiatives that put people first— providing intentional, need-based care just like a kooyrig (sister) would.

Today, Kooyrigs takes on a variety of initiatives:

• Humanitarian Aid for Forcibly Displaced People: Through our aid distribution, healthcare support and housing renovation projects, we aim to restore a sense of safety, belonging, and home for Armenians who have been forcibly displaced.

• Funding Rural Women’s Education: We support rural women’s education through scholarships, workshops, and mentorship opportunities.

• Creating Opportunities for Armenian Creators: We spotlight and support Armenian artists, makers, and small business owners through in-person events, partnerships and multimedia content.

• Building Community Through Digital Storytelling: We publish multimedia content (articles, photographs, essays, and digital campaigns) that spark dialogue and connect community members.

What began as a page is now a movement grounded in sisterhood, creativity, and action. Join us!